SOURCE: Research and Markets or Business Wire
May 12, 2017 12:51 PM Eastern Daylight Time DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Vietnam B2C E-Commerce Market 2017” report to their offering. In Vietnam, online retail makes up about 1% of the total retail market. Various forecasts cited in the publication predict that this number will significantly multiply by 2020. Drivers to this growth are an increase in smartphone and Internet penetration rates as well as growing customer openness to online shopping. Barriers still exist such as poor logistics infrastructure and the dominance of cash payments that stop E-Commerce from reaching full potential. Vietnam’s top players like the FPT Corporation, Mobile World, Lazada, and Tiki have decided to invest into developing their delivery and payment infrastructure to account for the growing demand. Notably, Facebook has become one of the leading platforms for online purchasing in Vietnam. Surveys cited in the report state that a double-digit share of online consumers have placed orders via this social network. M-Commerce is another key trend in Vietnam’s online retail market. Information from the report suggests that as of 2016, 3G connections increased to a medium double-digit figure in the millions, with this number expected to add several more millions by 2020. Over half of digital buyers use their smartphones for online purchases, but computers and laptops are still the most used devices. Key Questions Answered How large was the B2C E-Commerce market in Vietnam in 2016? Which growth rate do various sources predict for online retail sales in Vietnam through 2025? What are the main growth drivers and challenges? What are the recent E-Commerce trends in Vietnam? Who are the top market players? Key Topics Covered: 1. Management Summary 2. Overview & International Comparisons 3. Trends 4. Sales & Shares 5. Internet Users & Online Shoppers 6. Products 7. Payment 8. Delivery 9. Players Alibaba Group Holding Ltd. FPT Corporation Facebook Inc. Lazada Vietnam Ltd. Mobile World JSC Tiki Corporation VNG Corporation For more information about this report visit http://www.researchandmarkets.com/research/s6k9qg/vietnam_b2c Contacts Research and Markets Laura Wood, Senior Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Related Topics: E-Business RESEARCH AND MARKETS More NewsRSS feed for Research and Markets Contacts Research and Markets Laura Wood, Senior Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Related Topics: E-BusinessTABLE OF CONTENTS 1. Management Summary 2. Overview & International Comparisons Overview of B2C E-Commerce Market and International Comparisons, April 2017 B2C E-Commerce Sales in Southeast Asia, by Country, incl. Vietnam, in USD million, 2015 Total Retail Sales and Retail E-Commerce Sales in Southeast Asia, by Country, incl. Vietnam, in USD billion, 2016 B2C E-Commerce Sales in Southeast Asia, by Country, incl. Vietnam, in USD billion, 2015 & 2025f B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Vietnam, in %, 2015 & 2025f Online Hotel and Airline Sales in Southeast Asia, by Country, incl. Vietnam, in USD billion and in % of Total Hotel and Airline Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f Online Ride Sales in Southeast Asia, by Country, incl. Vietnam, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f Internet User Penetration, by Country, incl. Vietnam, in % of Individuals, 2015 Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Vietnam, in MB per Second, Q2 2016 Internet Users Growth in Southeast Asia, by Country, incl. Vietnam, in %, January 2017 Compared to January 2016 Internet Users in Southeast Asia, by Country, incl. Vietnam, in millions, 2015 & 2020f Number of Internet Users Who Researched Products or Services Online, by Country, incl. Vietnam, in millions, 2015 Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Vietnam, 2015 3. Trends Overview of B2C E-Commerce Trends, April 2017 Mobile 3G Connections, in millions, 2013 -2016 Smartphone Users, in millions, and Penetration, in % of Population, 2015 – 2020f Devices Used for Online Shopping, in % of Online Shoppers, August 2016 Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016 Online Shopping Channels, incl. “Social Network”, in % of Online Shoppers, 2015 Share of Online Shoppers who Have Used Facebook for Online Shopping, in %, July 2016 4. Sales & Shares B2C E-Commerce Sales, in USD million, and Share of Retail Sales, in %, 2011 & 2016e Retail E-Commerce Sales, in USD billion, 2016e & 2017f E-Commerce Share of Total Retail Sales, in %, 2016e & 2020f B2C E-Commerce Sales, in USD billion, 2015 & 2025f B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f 5. Internet Users & Online Shoppers Internet Penetration, in % of Individuals, 2010 – 2015 Number of Internet Users, in millions, 2011 & 2015 Online Shopper Penetration, in % of Daily Internet Users, 2014 & 2015 Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2015 Breakdown of Frequency for Online Shopping, in % of Online Shoppers, August 2016 Breakdown of Online Spending per Purchase, in USD, in % of Online Shoppers, August 2016 6. Products Product Categories Purchased Online, in % of Online Shoppers, 2015 Product Categories Purchased Online, in % of Online Shoppers, August 2016 Product Categories Purchased Online, in % of Online Shoppers, by Gender, Age Group and Total, July 2016 Product Categories Purchased Online, in % of Online Shoppers, and Share of Online Shoppers Who Buy These Categories Online More Frequently Than In-Store, in %, November 2016 Online Travel Sales, in USD billion, 2015 & 2025f 7. Payment Payment Methods Used in E-Commerce, in % of Online Shoppers, 2014 & 2015 Breakdown of Payment Methods Used in E-Commerce, in % Online Shoppers, August 2016 Payment Methods Offered, in % of E-Commerce Companies, 2015 Top 5 Online Payment Service Providers, in % of E-Commerce Companies Accepting Online Payment, 2015 8. Delivery Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015 Causes of Dissatisfaction when Shopping Online, in % of Online Shoppers, August 2016 Delivery-Related Factors That Would Encourage Online Shoppers to Buy Online, in %, November 2016 9. Players Overview of B2C E-Commerce Players, April 2017 Breakdown of B2C E-Commerce Sales by Top 6 Players and Others, in %, 2015 Breakdown of Websites Most Frequently Used for Shopping Online, in % of Online Shoppers, July 2016 Awareness and Usage of Top 15 E-Commerce Websites, in % of Online Shoppers, August 2016 Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Vietnam’s Share of Website Visits, in %, and Estimated Number of Visits from Vietnam, in millions, February 2017 Top 5 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Vietnam’s Share of Website Visits, in %, and Estimated Number of Visits from Vietnam, in millions, February 2017 Top 10 E-Commerce Apps, by Popularity, by B2C/B2CB2C and C2C, by Platform, March 2017
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