In 2015, Vietnam witnessed its lowest inflation rate of the last 15 years, mainly thanks to several drops in petrol prices during the year. Additionally, the government has also been making a concerted effort to reduce inflation so as to ensure the continuing recovery of the economy. As a result, most tissue and hygiene categories maintained relatively stable unit prices, which resulted in a noticeable downward trend in terms of value growth. Euromonitor International’s Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change. Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Tissue and Hygiene market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents Tissue and Hygiene in Vietnam TISSUE AND HYGIENE IN VIETNAM Euromonitor International March 2016 LIST OF CONTENTS AND TABLES Executive Summary Slower Value Growth in 2015 As A Result of Low Inflation Low Per Capita Use in Spite of the Market’s Enormous Potential Diana Jsc Maintains Its Leading Position Grocery Retailers Remains the Key Distribution Channel Slower Forecast Period Growth Predicted As A Result of Old Traditions and Habits Key Trends and Developments Low Per Capita Use Reflects Market Immaturity Local Consumer Behaviour Hampers Growth in Some Categories New Legislation Reinforces Consumer Confidence in Tissue and Hygiene Products Market Indicators Table 1 Birth Rates 2010-2015 Table 2 Infant Population 2010-2015 Table 3 Female Population by Age 2010-2015 Table 4 Total Population by Age 2010-2015 Table 5 Households 2010-2015 Table 6 Forecast Infant Population 2015-2020 Table 7 Forecast Female Population by Age 2015-2020 Table 8 Forecast Total Population by Age 2015-2020 Table 9 Forecast Households 2015-2020 Market Data Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Sources Summary 1 Research Sources Diana Jsc in Tissue and Hygiene (vietnam) Strategic Direction Key Facts Summary 2 Diana JSC: Key Facts Summary 3 Diana JSC: Operational Indicators Competitive Positioning Summary 4 Diana JSC: Competitive Position 2015 Saigon Paper Jsc in Tissue and Hygiene (vietnam) Strategic Direction Key Facts Summary 5 Saigon Paper JSC: Key Facts Competitive Positioning Summary 6 Saigon Paper JSC: Competitive Position 2015 Headlines Trends Away-from-home Wipers by Type Competitive Landscape Prospects Category Data Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015 Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015 Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015 Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015 Table 23 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Headlines Trends Competitive Landscape Prospects Reimbursement/prescription Incontinence Category Data Table 25 Retail Sales of Incontinence by Category: Value 2010-2015 Table 26 Retail Sales of Incontinence by Category: % Value Growth 2010-2015 Table 27 NBO Company Shares of Retail Incontinence: % Value 2011-2015 Table 28 LBN Brand Shares of Retail Incontinence: % Value 2012-2015 Table 29 Forecast Retail Sales of Incontinence by Category: Value 2015-2020 Table 30 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020 Headlines Trends Competitive Landscape Prospects Category Data Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015 Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015 Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015 Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015 Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Headlines Trends Competitive Landscape Prospects Category Data Table 37 Retail Sales of Sanitary Protection by Category: Value 2010-2015 Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015 Table 39 Retail Sales of Tampons by Application Format: % Value 2010-2015 Table 40 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015 Table 41 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015 Table 42 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015 Table 43 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 44 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Headlines Trends Competitive Landscape Prospects Category Data Table 45 Retail Sales of Wipes by Category: Value 2010-2015 Table 46 Retail Sales of Wipes by Category: % Value Growth 2010-2015 Table 47 NBO Company Shares of Retail Wipes: % Value 2011-2015 Table 48 LBN Brand Shares of Retail Wipes: % Value 2012-2015 Table 49 Forecast Retail Sales of Wipes by Category: Value 2015-2020 Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020 Headlines Trends Competitive Landscape Prospects Category Data Table 51 Retail Sales of Tissue by Category: Value 2010-2015 Table 52 Retail Sales of Tissue by Category: % Value Growth 2010-2015 Table 53 Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015 Table 54 NBO Company Shares of Retail Tissue: % Value 2011-2015 Table 55 LBN Brand Shares of Retail Tissue: % Value 2012-2015 Table 56 Forecast Retail Sales of Tissue by Category: Value 2015-2020 Table 57 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020
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